Career Opportunities

Inside Marketing & Sales Representative

General Description:

The overall goal of the sales and marketing team is to develop new business and to maintain existing customer relationships. A sales team is typically comprised of the following team members: Outside Sales, Inside Sales, and Sales Engineering. The Inside Marketing & Sales Representative (IMSR) is responsible for directly supporting Critical Design’s Outside Sales Representative(s) and to balance it with marketing efforts to generate prospects for sales. This role will require prospecting within an assigned territory/vertical to uncover net new opportunities. The IMSR will identify, develop and close opportunities with both new and existing customers, manage forecasts on a quarterly basis and track customer data. In addition, the IMSR will also work cooperatively leveraging various partnerships to improve the velocity of business and to create solutions that best serve the interests of the customers for Critical Design.

Are you interested in working with the best and learning from the best in the industry? If so, please submit your resume to

Job Information

Job Title: Inside Marketing & Sales Representative
 Sales & Marketing
Location: PA or other US State
Type of position: Full-time

Duties and Responsibilities

  • Create a dynamic, fast paced and growing sales environment
  • Responsible for communication with prospects and lead follow up through our website and Hubspot marketing software
  • Maintain and manage social media outlets for the organization (Facebook, Twitter and Linkedin)
  • Maintain and manage company’s blog site
  • Work with marketing team on campaigns and events
  • Ability to formulate and drive new and unique marketing campaigns
  • Drive demand and attendance for marketing initiatives (i.e. campaigns and events)
  • Conduct market research, as needed, to support business development to identify viable opportunities for professional services and product solutions
  • Articulate the business value that Critical Design’s solutions bring to a customer
  • Prospect and develop sales leads into new business
  • Sell Critical Design’s comprehensive enterprise level solutions
  • Manage forecasts, close deals, and track customer data using our CRM system
  • Be accountable for acquiring net new business
  • Navigate the lifecycle of a deal
  • Establish and maintain relationships with customers and manufacturers
  • Develop and deliver presentations to prospects and customers
  • Take ownership for increasing gross profits year over year
  • Able to handle rejection and maintain strong focus
  • Tireless work ethic
  • To aggressively pursue new business
  • Comprehend virtualization, security and compliance solutions to include but not limited to: Citrix, VMWare, Ivanti/AppSense, Nutanix, Bromium and others. Achievement of certifications will be required.
  • Develop a solid working knowledge of solution offering products and the business benefits they provide to potential customers
  • Maximize coverage within the assigned region and penetrate organizations with full solution offerings
  • Coordinate sales activities with partnership vendors/distributors to identify and close new business
  • Initiate telephone and other forms of communication with potential prospects from developed forms of lead generation lists; COLD CALLING REQUIRED
  • Call prospects to identify appropriate contacts, qualify and drive leads through the sales pipeline
  • Providing support to qualified prospects and customers including follow up, product information, quotations and closures
  • Responsible for creating pipeline and forecasting data
  • Providing account opportunity reports as needed
  • Ability to develop a rapport with technical resources in a customer organization
  • Ability to overcome obstacles and objections
  • Performing other duties as assigned

Characteristics of this individual should include

  • Enthusiastic/Positive attitude
  • Accountability
  • Self-starter/Entrepreneur spirit
  • Customer focused
  • Team player
  • Strong time management
  • Excellent call management skills
  • Organized
  • Detail oriented
  • Leadership
  • Aggressive
  • Excellent customer relationship management skills
  • Competitive

Qualifications & requirements

  • A bachelor’s degree, preferably in business administration, marketing or a technical discipline is preferred but not required  (a combination of education and experience will be considered)
  • 2+ years of successful quota-carrying sales experience preferred
  • Lacks fear of cold calling
  • Dissatisfied with mediocrity
  • Experience leveraging CRM tools such as Hubspot
  • Knowledge of Virtualization, Cloud Computing, Security and Compliance marketplaces
  • Self-starter with excellent communication
  • Team player that will bring out the best in his/her co-workers
  • Two + years of experience selling enterprise software (virtualization solutions from VMware, Microsoft or Citrix or similar area of infrastructure computing or security/compliance solutions)
  • Previous experience with information technology system technical sales
  • IT sales certifications a strong plus
  • Excellent written and verbal communications skills
  • Excellent electronic correspondence skills, with knowledge of basic business research tools
  • Ability to adapt to changes in roles and responsibilities; ability to work independently with limited direction in a fast-paced environment; must be a high-energy, motivated self-starter
  • Ability to travel up to 15%

Are you interested in working with the best and learning from the best in the industry? If so, please submit your resume to

About Us

Critical Design Associates Inc., an information technology company, is committed to providing clients with greater efficiencies that center on people, platform and processes. Successful results are achieved by applying these core principles to any IT business challenge. Through integrity, dedication, and teamwork we provide our customers with the highest quality of service. Our success is only measured by the success of our clients.